Why?
Such a small word, such a powerful word. Has existed since the first living organism came into existence, and still hasn't been answered.
National Geographic Channel's "Live Curious" campaign is one of the best advertising campaigns i've seen in recent times. Thought provoking, beautiful, actionable. Sets fireflies in the stomach to go do something. Learn. Explore.
"Live curious" is about exploration, pioneering and questioning, which captures National Geographic's shared spirit. No matter what country you live in or language you speak, this message to "Live Curious" hits close to home. Everything deserves a why.
How curious are you?
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